History of Beer in Sports

A Legacy of Quality & Passion

From ancient festivals to modern match days, beer and sport share a rich and spirited history. The connection began thousands of years ago in civilisations such as Egypt, where beer was a daily staple, often enjoyed during communal games and celebrations. As societies evolved, so did sport, and beer came along for the ride. In medieval Europe, local contests like early football featured as part of festivals, with beer flowing freely in taverns that doubled as gathering spots for players and fans.

By the 18th and 19th centuries, organised sport took hold. In Britain, pubs sponsored local football and rugby teams, while in the U.S., baseball and beer became cultural cornerstones. Beer-fuelled camaraderie brought communities together.

The 20th century saw beer and sport become global icons. From legendary commercials to tailgate traditions, beer became an integral part of the fan experience.

Today, whether you’re cheering from the stands or watching with friends, cracking open a cold one remains part of the ritual. At Top Spinner Lager, we’re proud to honour that legacy, with a brew made for the moments that bring people together on and off the field.